Widmer Brothers

Widmer Brothers Brewing is a pioneer in the macro-craft beer world, on the scene since 1984. Built on the success of their flagship beer–Hefe American Hefeweizen–their portfolio of brews grew but the branding and product visuals lacked cohesion and a common voice. They needed a unified design system that both nodded to their heritage and pleased loyal customers, while also attracting a new demographic.

Created at Interact Brands